When different couples explain why they chose Rhinehart Photography, I hear several words being repeated.  I wanted to convey those ideas at a glance in my logo.

Our work is described as: “candid” “creative” “fun” “romantic” “high quality” “crisp/vivid” “custom-tailored” “emotional”

We are described as: “friendly” “professional” “confident” “considerate” “trustworthy”

People love our albums, with their rounded leather corners and custom dye options (red = killer option)

With a name like Rhinehart, I have to capitalize on the obvious pneumonic heart.

I drew the heart by hand so it wasn’t cookie-cutter, but candid, fun, romantic, creative, customized.  I thought the lowercase letters would show “friendly,” “crisp” and “modern.”  The rounded square represents my albums.  I think red comes across as classic, confident, vivid and bold.  As a package, I think it just fits and is professional.  So there you have it: my logo…

A big thank you to Ra Kligge at Modern Artisan for all of his help!