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My Logo: Me at a Glance

  • December 31, 2010

When different couples explain why they chose Rhinehart Photography, I hear several words being repeated.  I wanted to convey those ideas at a glance in my logo.

Our work is described as: “candid” “creative” “fun” “romantic” “high quality” “crisp/vivid” “custom-tailored” “emotional”

We are described as: “friendly” “professional” “confident” “considerate” “trustworthy”

People love our albums, with their rounded leather corners and custom dye options (red = killer option)

With a name like Rhinehart, I have to capitalize on the obvious pneumonic heart.

I drew the heart by hand so it wasn’t cookie-cutter, but candid, fun, romantic, creative, customized.  I thought the lowercase letters would show “friendly,” “crisp” and “modern.”  The rounded square represents my albums.  I think red comes across as classic, confident, vivid and bold.  As a package, I think it just fits and is professional.  So there you have it: my logo…
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A big thank you to Ra Kligge at Modern Artisan for all of his help!

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2 thoughts on “My Logo: Me at a Glance”

  1. Mark Arnold
    December 31, 2010 at 9:29 am

    Lisa,
    Ever since you started with this logo …. liked it… a lot.
    Site looks goods.
    all the best in 2011.
    be good:shoot better.
    -Mark

    Reply
  2. lisa
    January 26, 2011 at 1:00 pm

    Thanks, Mark

    Reply

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