Central PA Branding Photographer: Franklin Orthodontics
Friendly, approachable, professional, and fun— Franklin Orthodontics stands out from the pack with their all-female team, state-of-the-art technology, and creative approach— this is why I love being a Central PA Branding Photographer!
As a Central PA Branding Photographer, I wanted to give Dr. Franklin something that showed her friendly approachable, professional demeanor and would introduce clients to her staff, modern approach and office space.This photo is much more conceptual and creative. I see the white balloons as misaligned teeth and a team of friendly folks ready to straighten them out!Dr. Franklin’s average client is a young teen… I wanted her portraits to show her to be down to earth and approachable, especially to them on social media!OK, this is fun, and the fact that they have done something similar without my prompting is just icing on the cake! Social media gold here!
Why Rhinehart Photography?
Dr. Franklin shares, “I chose Rhinehart Photography because I had seen some of her work online, and I really enjoyed the vibrant colors. I thought that they looked fun and that this would capture the vibe of my team and office. I also noticed that Lisa captured a good mixture of both candid photos and posed photos, but everything looked very natural.”
Friendly, professional, and trustworthy. I wanted to show all of these things in this image. I also got really creative with the background so we could have something very simple and warm adding to the vibe of the image.Having nature in the background adds something to the shot in my opinion and conveys health and well-being along with friendly professionalism.
Staff and Office Space
These staff members are so caring, friendly, professional, organized, and patient-focused. Teamwork is incredibly important to this group and everyone is hands-on and cares about each other and their patients. I really wanted their color scheme and values to come across…
Dr. Franklin smiles, “I think what you described above does a nice job of summarizing my brand. We try to maintain an atmosphere with a mixture of professionalism and fun. Both are important to me– to be serious when it comes to quality of care and communication but to have a great time while we do it. I want my team to go home each day feeling proud that we have delivered a great service.”
She continues, “We needed to show the office because that is where we spend most of our time, and it is important to show potential clients what our office looks like.It worked well because the office decor highlights our color palette, and we are also very comfortable here.”
Waiting room artwork features pets! How fun and who wouldn’t want to be greeted by this friendly smile?Behind-the-scenes work here placing brackets… You can tell that the folks here love their jobs and are proud of the work that they do. I captured many images in a vertical format as that seems to gather the most attention on Instagram.This photo can be cropped horizontally or vertically and shows more friendly staff, clean hygienic procedures and a clean modern office spaceYou will notice that the color palette throughout the shoot very much complements the color palette in their branding, which is totally intentional!As a Central PA Branding Photographer, I wanted to show their state-of-the-art technology. Here a staff member poses with an X-ray machine, she is often the one to take X-ray images of the client.
Just Fooling Around
I wanted to give them fun content that would show their personalities and create buzz on their social media page, too!
Down to earth, approachable, and in such a slick lab jacket! I would be inclined to read any caption along with this photoImages like this can totally be used to tell a story. Maybe common misconceptions, and things that they will not do in their office, maybe things not to do with your retainer, the possibilities are endless!Again, this photo is super eye-catching and all you need is a creative caption to go with it!
Focus for Each Staff Member
Dr. Franklin shares, “You did a great job of making us all feel comfortable; you could tell you had experience with helping other clients overcome the hurdle of feeling awkward. I like the different techniques that you used. This will allow us to tell more of a story with the photos and will engage potential clients in a way that draws them to imagine our personalities. I think the headshots looked really good, and I look forward to seeing all of them!”
Dr Franklin wanted a headshot, hobby, and has a fun title for each staff member…. here are just a few:
Classic, flattering headshots on a simple background.I really like this warm background for their classic headshots.Showing staff members hobbies– She loves to travel and create jewelry, I think these fun facts really help clients to relate to the staff memberThe clever titles on the back of each person’s T-shirt made me smile!
The Team
I loved showing that Dr. Franklin is the only female orthodontist in the area and has an all-women team!
Dr. Franklin shares, “I plan to use these photos in our social media advertisements, in social media posts, and on our website. In the future, I’d like to redo the website and use these images there. I would love to schedule a follow-up shoot someday showing us interacting with patients and doing some patient portraits to use.”
She laughs, “I admittedly was concerned about using Mr. Tire’s exterior wall as our background as it seemed very yellow and well…old.But it looks so good!”
Thanks for trusting me as your Central PA Branding Photographer, girl!!
As a Central PA Branding Photographer, I left space for text so that this will be very usable in social media, particularly in reels or stories!How cute are these T-shirts? You can tell how fun and creative this team is just from those alone… Again the simple, neutral background allows space for a quote above the staff.The gang is all here! You can see how well they work as a team and how well they will work for you as a team!
Turning Concepts into Visuals
To me, the balloons represent teeth, and the whole group coming together to straighten them out 🙂
The white balloons as crooked teeth and a fun team willing to straighten them out– It is subtle messaging and doesn’t need to be spelled out, but I really think it works for this creative business branding session!
The bubbles, again round and perfect, and the team coming together to lift them up! It shows their playful fun nature and the way that they care!I really like the warm wall and how it complements the warmth of the personality and the orange in the logo!Teamwork, and an individual creative approach, these symbols all work within the full set of images. Bringing in the blue from their colors as well.
Are you or someone you know looking for a photographer for their weddings, portraits, business branding, etc? I’m your girl! Contact me here, I’d love to hear all about it!
